{"title":"Fortify \u0026 Strengthen","description":"\u003cp data-start=\"668\" data-end=\"970\"\u003eFortify and strengthen weakened hair with advanced formulas designed to improve resilience, reduce breakage, and support long-term hair health. Ideal for fragile, overprocessed, or thinning hair, this collection targets structural weakness caused by heat styling, chemical treatments, and daily stress.\u003c\/p\u003e\n\u003cp data-start=\"972\" data-end=\"1338\"\u003ePowered by technologies such as protein complexes, bond-building ingredients, and strengthening botanicals, these products work to reinforce the hair fiber, improve elasticity, and enhance durability without compromising softness or movement. Lightweight yet effective formulas help protect against future damage while restoring a stronger, more balanced foundation.\u003c\/p\u003e\n\u003cp data-start=\"1340\" data-end=\"1543\"\u003eFrom strengthening shampoos and conditioners to leave-in treatments, serums, and protective stylers, each product plays a role in supporting hair that feels healthier, looks fuller, and resists breakage.\u003c\/p\u003e\n\u003cp data-start=\"1545\" data-end=\"1700\"\u003ePerfect for hair that feels weak, limp, or prone to snapping, this collection helps rebuild integrity while maintaining shine, manageability, and softness.\u003c\/p\u003e","products":[{"product_id":"gold-lust-transformative-masque","title":"Gold Lust Transformative Masque","description":"\u003cp data-start=\"374\" data-end=\"558\"\u003eTreat your hair to deep hydration with Oribe Gold Lust Transformative Masque, an intensive conditioning treatment designed to improve softness, smoothness, and overall hair appearance.\u003c\/p\u003e\n\u003cp data-start=\"560\" data-end=\"768\"\u003eThis rich masque helps replenish moisture and improve manageability, leaving hair feeling softer and more hydrated after use. It supports healthier-looking hair by addressing dryness and enhancing smoothness.\u003c\/p\u003e\n\u003cp data-start=\"770\" data-end=\"885\"\u003eIdeal for dry, damaged, or over-processed hair, this masque provides a more conditioned, revitalized look and feel.\u003c\/p\u003e\n\u003cp data-start=\"887\" data-end=\"952\"\u003eSuitable for all hair types in need of deeper hydration and care.\u003c\/p\u003e","brand":"Oribe Authorized Retailer","offers":[{"title":"Regular","offer_id":51783967277422,"sku":"811913019788","price":72.0,"currency_code":"USD","in_stock":true},{"title":"Travel","offer_id":51783967310190,"sku":"840035218625","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0885\/5902\/6542\/files\/Oribe_Gold_Lust_Transformative_Masque.jpg?v=1775352593"},{"product_id":"gold-lust-nourishing-oil","title":"Gold Lust Nourishing Oil","description":"\u003cp data-start=\"356\" data-end=\"501\"\u003eEnhance shine and softness with Oribe Gold Lust Nourishing Hair Oil, a lightweight oil designed to smooth hair and improve overall manageability.\u003c\/p\u003e\n\u003cp data-start=\"503\" data-end=\"706\"\u003eThis fast-absorbing formula helps reduce the appearance of dryness while leaving hair looking polished and healthy. It adds shine without heaviness and helps keep hair soft and smooth throughout the day.\u003c\/p\u003e\n\u003cp data-start=\"708\" data-end=\"832\"\u003eIdeal for all hair types, this versatile oil can be used on damp or dry hair to finish styles or add a smooth, refined look.\u003c\/p\u003e","brand":"Oribe Authorized Retailer","offers":[{"title":"Regular","offer_id":51783967408494,"sku":"840035204499","price":59.0,"currency_code":"USD","in_stock":true},{"title":"Travel","offer_id":51783967441262,"sku":"840035204482","price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0885\/5902\/6542\/files\/Oribe_Gold_Lust_Nourishing_Hair_Oil.jpg?v=1775263482"},{"product_id":"hair-alchemy-resilience-shampoo","title":"Hair Alchemy Resilience Shampoo","description":"\u003cp data-start=\"372\" data-end=\"525\"\u003eStrengthen and cleanse with Oribe Hair Alchemy Resilience Shampoo, a gentle formula designed to help reinforce fragile, weak hair while removing buildup.\u003c\/p\u003e\n\u003cp data-start=\"527\" data-end=\"755\"\u003eThis shampoo helps improve the look and feel of hair by supporting softness, smoothness, and manageability. It is ideal for hair that is prone to breakage or damage, helping maintain healthier-looking strands with continued use.\u003c\/p\u003e\n\u003cp data-start=\"757\" data-end=\"889\"\u003eSuitable for all hair types, especially fragile or weak hair, this cleanser leaves hair feeling refreshed, soft, and more resilient.\u003c\/p\u003e","brand":"Oribe Authorized Retailer","offers":[{"title":"Regular","offer_id":51783967605102,"sku":"840035213811","price":52.0,"currency_code":"USD","in_stock":true},{"title":"Travel","offer_id":51783967637870,"sku":"840035220208","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Liter","offer_id":51783967670638,"sku":"840035226293","price":166.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0885\/5902\/6542\/files\/Oribe_Hair_Alchemy_Resilience_Shampoo.jpg?v=1775354360"},{"product_id":"hair-alchemy-resilience-conditioner","title":"Hair Alchemy Resilience Conditioner","description":"\u003cp data-start=\"385\" data-end=\"566\"\u003eStrengthen and hydrate with Oribe Hair Alchemy Resilience Conditioner, a nourishing formula designed to help reinforce fragile, weak hair while improving softness and manageability.\u003c\/p\u003e\n\u003cp data-start=\"568\" data-end=\"795\"\u003eThis conditioner helps detangle and smooth hair, making it easier to style while supporting a healthier look and feel. It is ideal for hair prone to breakage, helping maintain softer, more manageable strands with continued use.\u003c\/p\u003e\n\u003cp data-start=\"797\" data-end=\"933\"\u003eSuitable for all hair types, especially fragile or weak hair, this conditioner leaves hair feeling smooth, hydrated, and more resilient.\u003c\/p\u003e","brand":"Oribe Authorized Retailer","offers":[{"title":"Regular","offer_id":51783967801710,"sku":"840035213859","price":55.0,"currency_code":"USD","in_stock":true},{"title":"Travel","offer_id":51783967834478,"sku":"840035220239","price":21.0,"currency_code":"USD","in_stock":true},{"title":"Liter","offer_id":51783967867246,"sku":"840035226354","price":193.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0885\/5902\/6542\/files\/ribe_Hair_Alchemy_Resilience_Conditioner.jpg?v=1775354997"},{"product_id":"hair-alchemy-fortifying-treatment-serum","title":"Hair Alchemy Fortifying Treatment Serum","description":"\u003cp data-start=\"176\" data-end=\"358\"\u003eStrengthen and protect fragile hair with Oribe Hair Alchemy Fortifying Treatment Serum, a lightweight leave-in designed to reduce breakage and support longer, healthier-looking hair.\u003c\/p\u003e\n\u003cp data-start=\"360\" data-end=\"615\"\u003eThis formula reinforces strands from the inside out while forming a protective barrier against external stressors. It helps prevent breakage caused by brushing and styling, while improving elasticity and tensile strength for more resilient hair over time.\u003c\/p\u003e\n\u003cp data-start=\"617\" data-end=\"811\"\u003eThe serum hydrates, locks in moisture, and enhances softness, leaving hair smoother and more manageable. It also provides heat protection up to 450°F, helping defend hair during thermal styling.\u003c\/p\u003e\n\u003cp data-start=\"813\" data-end=\"881\"\u003eIdeal for all hair types, especially fragile or breakage-prone hair.\u003c\/p\u003e","brand":"Oribe Authorized Retailer","offers":[{"title":"Regular","offer_id":51783967932782,"sku":"840035213903","price":66.0,"currency_code":"USD","in_stock":true},{"title":"Travel","offer_id":51783967965550,"sku":"402245","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0885\/5902\/6542\/files\/Oribe_Hair_Alchemy_Fortifying_Treatment_Serum.jpg?v=1775414387"},{"product_id":"hair-alchemy-strengthening-masque","title":"Hair Alchemy Strengthening Masque","description":"\u003cp data-start=\"384\" data-end=\"575\"\u003eStrengthen and condition with Oribe Hair Alchemy Strengthening Masque, an intensive treatment designed to help reinforce fragile, weak hair while improving overall softness and manageability.\u003c\/p\u003e\n\u003cp data-start=\"577\" data-end=\"794\"\u003eThis rich masque helps hydrate and smooth hair, making it easier to detangle and style. It supports a healthier look and feel by helping reduce the appearance of dryness while improving hair’s smoothness and softness.\u003c\/p\u003e\n\u003cp data-start=\"796\" data-end=\"912\"\u003eIdeal for hair prone to breakage, this treatment helps maintain stronger, more resilient strands with continued use.\u003c\/p\u003e\n\u003cp data-start=\"914\" data-end=\"1009\"\u003eSuitable for all hair types, especially fragile or weakened hair in need of strengthening care.\u003c\/p\u003e","brand":"Oribe Authorized Retailer","offers":[{"title":"Default Title","offer_id":51783967998318,"sku":"840035219806","price":68.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0885\/5902\/6542\/files\/Oribe_Hair_Alchemy_Strengthening_Masque.jpg?v=1775413455"},{"product_id":"invisible-defense-universal-protection-spray","title":"Invisible Defense Universal Protection Spray","description":"\u003cp data-start=\"433\" data-end=\"666\"\u003eProtect your hair from the daily damage you can’t see with Oribe Invisible Defense Universal Protection Spray, a lightweight protective mist designed to defend hair from heat styling, UV exposure, and environmental stressors.\u003c\/p\u003e\n\u003cp data-start=\"668\" data-end=\"1030\"\u003eThis multitasking spray creates an invisible shield that helps prevent dryness, breakage, and color fading while keeping hair soft, smooth, and manageable. Powered by Oribe’s Signature Complex of watermelon, lychee, and edelweiss flower extracts, the formula delivers antioxidant protection that helps defend hair from pollution and oxidative stress.\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1289\"\u003eIdeal for all hair types, this weightless spray provides heat protection up to 450°F, helping maintain healthier hair while enhancing shine and softness. Use before styling or throughout the day for an extra layer of protection against the elements.\u003c\/p\u003e","brand":"Oribe Authorized Retailer","offers":[{"title":"Regular","offer_id":51783968981358,"sku":"840035200125","price":44.0,"currency_code":"USD","in_stock":true},{"title":"Travel","offer_id":51783969014126,"sku":"840035200156","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0885\/5902\/6542\/files\/Oribe_Invisible_Defense_Full_Size.jpg?v=1773711262"},{"product_id":"hair-alchemy-heatless-styling-balm","title":"Hair Alchemy Heatless Styling Balm","description":"\u003cp data-start=\"366\" data-end=\"512\"\u003eStyle without heat using Oribe Hair Alchemy Heatless Styling Balm, a lightweight balm designed to shape, define, and enhance natural hair texture.\u003c\/p\u003e\n\u003cp data-start=\"514\" data-end=\"722\"\u003eThis formula helps improve manageability while allowing you to create soft, controlled styles without the use of hot tools. It supports smoothness and definition while maintaining a natural, touchable finish.\u003c\/p\u003e\n\u003cp data-start=\"724\" data-end=\"855\"\u003eIdeal for all hair types, this styling balm is perfect for air-dried looks, braids, twists, and other heat-free styling techniques.\u003c\/p\u003e","brand":"Oribe Authorized Retailer","offers":[{"title":"Default Title","offer_id":51783971111278,"sku":"840035227375","price":48.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0885\/5902\/6542\/files\/Oribe_Hair_Alchemy_Heatless_Styling_Balm.jpg?v=1775355915"},{"product_id":"supershine-moisturizing-cream","title":"Supershine Moisturizing Cream","description":"A luxe reinvention of leave-in conditioner, this supreme cream satisfies the thirstiest hair, calming frizz, elevating shine and restoring hair to supernatural softness. 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Beautifully packaged in a limited-edition gift box featuring original artwork by Thandiwe Muriu, this trio delivers cleansing, conditioning, and intensive treatment for visibly healthier strands.\u003c\/p\u003e\n\u003cp data-end=\"1115\" data-start=\"796\"\u003ePowered by the Hair Alchemy Resilience Complex, this system helps reinforce weak hair from the inside out. When used together, the Hair Alchemy Fortifying Treatment Serum is clinically proven to make hair 2.9x more elastic and 133% stronger*—providing nearly instant fortification while helping reduce breakage.\u003c\/p\u003e\n\u003cp data-end=\"1281\" data-start=\"1117\"\u003eDesigned for those seeking strength, resilience, and length retention, this professional-grade routine supports smoother, shinier, more durable hair with every use.\u003c\/p\u003e\n\u003ch3 data-end=\"1305\" data-start=\"1283\"\u003eThis Set Includes:\u003c\/h3\u003e\n\u003cp style=\"margin-left: .5in; text-indent: -.25in; mso-list: l0 level1 lfo1; tab-stops: list .5in;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-size: 10.0pt; mso-bidi-font-size: 12.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003eHair Alchemy Resilience Shampoo (8.5 oz)\u003c\/p\u003e\n\u003cp style=\"margin-left: .5in; text-indent: -.25in; mso-list: l0 level1 lfo1; tab-stops: list .5in;\" data-start=\"1357\" data-end=\"1407\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-size: 10.0pt; mso-bidi-font-size: 12.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003eHair Alchemy Resilience Conditioner (6.8 oz)\u003c\/p\u003e\n\u003cp style=\"margin-left: .5in; text-indent: -.25in; mso-list: l0 level1 lfo1; tab-stops: list .5in;\" data-start=\"1410\" data-end=\"1477\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-size: 10.0pt; mso-bidi-font-size: 12.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003eHair Alchemy Fortifying Treatment Serum (2.5 oz, Travel Size)\u003c\/p\u003e\n\u003cp data-end=\"1501\" data-start=\"1479\"\u003eRetail Value: $139\u003c\/p\u003e\n\u003cp data-end=\"1571\" data-start=\"1503\"\u003ePerfect for gifting — or investing in stronger, longer-looking hair.\u003c\/p\u003e","brand":"Oribe Authorized Retailer","offers":[{"title":"Default Title","offer_id":51783973699950,"sku":"840035228174","price":105.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0885\/5902\/6542\/files\/Oribe_Hair_Alchemy_Collection_Set.jpg?v=1771644347"},{"product_id":"serene-scalp-densifying-shampoo","title":"Serene Scalp Densifying Shampoo","description":"\u003cdiv id=\"product-description-template--19709190144315__pdp-main\" class=\"product-description typography-body typography-body--5\"\u003e\n\u003cp data-start=\"459\" data-end=\"621\"\u003eSupport fuller, thicker-looking hair with Oribe Serene Scalp Densifying Shampoo, a gentle cleanser developed in collaboration with a board-certified trichologist.\u003c\/p\u003e\n\u003cp data-start=\"623\" data-end=\"916\"\u003eFormulated with a bioactive blend of pea sprout extract, red clover extract, and a biomimetic peptide, this shampoo helps stimulate the scalp, reduce shedding, and preserve hair integrity. With continued use over the course of three months, hair appears visibly thicker, fuller, and healthier.\u003c\/p\u003e\n\u003cp data-start=\"918\" data-end=\"1082\"\u003eThe formula gently removes buildup while helping to plump and densify strands, leaving hair soft, refreshed, and more voluminous without compromising manageability.\u003c\/p\u003e\n\u003cp data-start=\"1084\" data-end=\"1231\"\u003eIdeal for thinning, fragile, or weakened hair, this shampoo supports a balanced scalp environment while promoting stronger, more resilient strands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"shopify-block-AR3llaXlQVzI1Sm1tT__provenance_integration_bundle_3RgNWK\" class=\"shopify-block shopify-app-block\"\u003e\u003c\/div\u003e","brand":"Oribe Authorized Retailer","offers":[{"title":"Default Title","offer_id":51896462868846,"sku":"840035231242","price":52.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0885\/5902\/6542\/files\/Oribe-Densifying-Shampoo.webp?v=1766543501"},{"product_id":"serene-scalp-densifying-conditioner","title":"Serene Scalp Densifying Conditioner","description":"\u003cp data-start=\"485\" data-end=\"665\"\u003eSupport fuller, thicker-looking hair with Oribe Serene Scalp Densifying Conditioner, a lightweight conditioning milk developed in collaboration with a board-certified trichologist.\u003c\/p\u003e\n\u003cp data-start=\"667\" data-end=\"963\"\u003eFormulated with a bioactive blend of pea sprout extract, red clover extract, and a biomimetic peptide, this conditioner helps stimulate the scalp, reduce shedding, and preserve hair integrity. With continued use over the course of three months, hair appears visibly fuller, denser, and healthier.\u003c\/p\u003e\n\u003cp data-start=\"965\" data-end=\"1104\"\u003eThis weightless formula hydrates and detangles without heaviness, improving manageability while enhancing softness, smoothness, and volume.\u003c\/p\u003e\n\u003cp data-start=\"1106\" data-end=\"1264\"\u003eIdeal for thinning, fragile, or weakened hair, this conditioner supports a balanced scalp environment while helping maintain stronger, more resilient strands.\u003c\/p\u003e","brand":"Oribe Authorized Retailer","offers":[{"title":"Default Title","offer_id":51896471126382,"sku":"840035231297","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0885\/5902\/6542\/files\/Oribe-Densifying-Conditioner.webp?v=1777757172"},{"product_id":"serene-scalp-densifying-treatment-spray","title":"Serene Scalp Densifying Treatment Spray","description":"\u003cp data-start=\"484\" data-end=\"671\"\u003eTarget thinning hair at the source with Oribe Serene Scalp Densifying Treatment Spray, an ultra-lightweight leave-in treatment designed to promote fuller, thicker, healthier-looking hair.\u003c\/p\u003e\n\u003cp data-start=\"673\" data-end=\"906\"\u003eThis powerful formula is proven to leave hair feeling thicker and more voluminous while instantly plumping at the root for immediate lift. With continued use over the course of three months, hair appears visibly denser and more full.\u003c\/p\u003e\n\u003cp data-start=\"908\" data-end=\"1086\"\u003eDesigned for direct application to the scalp, this treatment supports a balanced scalp environment while enhancing the overall look and feel of hair without buildup or heaviness.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1233\"\u003eIdeal for thinning, fragile, or weakened hair, this spray integrates seamlessly into your daily routine for long-term density and volume support.\u003c\/p\u003e","brand":"Oribe Authorized Retailer","offers":[{"title":"Default Title","offer_id":51896474730862,"sku":"840035231341","price":76.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0885\/5902\/6542\/files\/Oribe-Densifying-Treatment-Spray.webp?v=1777757194"},{"product_id":"oribeobsessed-set","title":"#oribeobsessed Set","description":"\u003cp data-start=\"204\" data-end=\"468\"\u003eThe #OribeObsessed Set is a luxurious trio designed to restore, strengthen, and elevate damaged or dry hair. 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